In 1998, Steve Jobs, Jony Ive, and Tim Cook began building a legacy of the future that would come to define our generation of hardware. By the time we’re looking back on it, we’ll likely find it was multiple generations. Now, that generational inspiration is (maybe) coming to an end, as Jony Ive becomes two out of three (RIP Steve) to leave the company.
Apple is great. They pay the highest premium for talent, they’re a beautiful company, and they create world-defining products, but the iconic designers’ departure has changed things. Where once Steve Jobs made decisions, Jony designs, and Tim Cook opportunities, now only Tim remains of the magic that made the last generation of the company’s products amazing.
That’s a long way from critical failure. No one person at that organisation was the key to the operation, and there are innovative product theories from cars to headphones postulating there right now today. And it may well be that Ive’s new venture LoveFrom, which will have them as client, will still be central to product there. But now there is a vaccuum of some magnitude. Someone will fill it, or the company will become slightly more normal (poor things).
Tim Cook didn’t much appreciate that sentiment, at least as voiced by the FT, as it turns out, and responded saying as much in an email to the reporter what voiced it. A very late-Jobsian move, roiling against an indictful press. Maybe there is some of that company left after all.
Yours in HAT,